Communication first, compliance second

For most companies, the annual report is the most important strategic communications vehicle that they produce. It is an opportunity to tell your story to investors - establishing credibility and building trust.

However, as corporate reporting legislation gets more expansive and rigorous, the traditional annual report is becoming increasingly complex. As a result, persuasive investment rationales and compelling brand stories are often being lost to
information overload.

Audiences are also changing. They now seek out more and more information upon which to base their investment decisions. As their appetite for a range of media formats increases, investors, analysts and retail shareholders are searching beyond the traditional resources to consolidate their opinion.

That’s why we work hard to ensure that each report we undertake is an exercise in communication, as much as compliance.

We ensure the key messages are appropriate and structured in keeping with best-practice guidelines and legislation. We also make sure content is communicated in the most appropriate medium, so that key audiences can absorb it quickly and easily.

We combine traditional print with online solutions and supplement the communications process with a broad range of tools, resources, personalisation options and links to un-audited supporting narrative.

 

“Cauldron is one of the most professional and creative firms we've ever worked with. Their standard of work has been exemplary; they understand our business and they work to our timings and requirements”

Steve Jeal, Head of Publications, mergermarkets

 

Our approach to corporate reporting

We treat each annual or CSR report as a unique challenge and always try to create a unique message or proposition to fuel creative delivery and provide a platform for the more granular or financial information. But we do retain guiding principles that ensure we deliver compelling, memorable and professional reports every time:

We use a solid message-mapping process to get to the heart of your story.

We use your objectives and strategy to underpin your reporting and provide the context for your activities and performance. Where possible we like to link strategy to evidential information.

We take a step back and ensure that readers understand key strategic messages and can navigate easily through the information in print and online.

We assign a client consultant and dedicated core team to each project.

We put the end-user firmly at the heart of our solutions.

 

Our corporate reporting services include: