Grabbing and holding your audience's attention doesn't depend on shouting louder and spending more. It simply depends on knowing what you want to say, and how you want to say it. This simple idea - that you should explain your difference to your audience in a way they 'get' - is the essence of successful marketing.

But how many of us can give a really clear, simple account of our business and its difference? Very few.

But the good news is that you'll soon be able to test the strength of your messaging quickly and easily here on our website.

Cauldron will be building a quick, simple online test that will help you take an accurate measure of how well you know and tell your story - and then point to some simple tools that can help you get your story straight.

Two of our clients, international TMT consultants, Analysys Mason, and built environment consultants, IES, have recently benefited from a review of both the essence and strength of their communications.

By helping them getting their stories straight - and then helping them tell it straight - they are now at a huge advantage. They build a reputation for doing their thing brilliantly, they produce accurate, (cost) effective marketing; they act with common purpose and direction. And when the moment to tell their story comes, precisely the right words are on the tip of their every tongue.

The test will go live on our homepage in November.

In the meantime if you would like to know more about our content and messaging workshops, please contact us at info@wemakedesignwork.com

Cauldron have recently been appointed to help top-50 City law firm Speechly Bircham in designing and implementing a new strategy to improve the quality and efficiency of proposal construction. The project will involve an audit of existing material, document design and firm-wide integration and delivery.

Following the recent creation of a new brand promise, tone-of voice
guidelines and revised audience messages for Analysys Mason - the leading
international consultants to the telecoms, media and technology sectors -
Cauldron has been asked to take the company's redefined proposition online.

The new website, due to be launched in the Spring, will demonstrate the
strength and depth of the company's highly differentiated global consulting
and research offerings.

Cauldron have been approached by new business consultants, Upfront, to
define and develop a new brand proposition and marketing strategy for
Darwin, their powerful online new business data management suite. The
project, which will reposition Darwin as the leading online new business
portal for the creative services industry, will culminate in the launch of
brand new website in the Spring.

The website, currently in the early stages of development, will serve up
prospect data, company information, tender opportunities, exclusive content
and breaking news to new business professionals at the office or on the
move.

Look Again

We’ve recently produced a new Cauldron book. It’s a collection of ideas in action and insights into problems solved, as well as a tribute to those clients who have dared to let us think differently over the last ten years. There’s something in it for everyone, whether you’re into branding or browsing. You might even find a little inspiration...

Get your hands on a copy