Analysys Mason / Branding / Marketing communications
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It’s not always easy to create a brand out of intangible assets, but that’s exactly what Analysys Mason, the leading international consultants to the telecoms, media and technology sectors, asked us to do.
We started with a high level exploration of their brand and then drilled down to key messages and tone of voice – in other words, we examined very carefully what they wanted to say and how they wanted to say it.
We found out there are two sides to what Analysys Mason does. The first is to focus their vast knowledge and experience on the complex issues they are addressing. The second is to deliver that collective brainpower through results-oriented solutions. Put these two principles together, and ‘Applied Intelligence’ is a powerful customer promise that delivers constant commercial success.
A new brochure, called simply A.M, demonstrates this unique approach. Featuring global case studies that exemplify the depth and breadth of the company’s service strategy and international reach, the brochure with its The Economist-style attitude, sets a benchmark for a new suite of cohesive stakeholder communications.
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What we delivered
Brand proposition and audience messages
- Tone-of-voice guidelines
- Company credentials presentation
- Corporate brochure
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Relevant expertise