Analysys Mason (digital) / Branding / Digital / Marketing communications

• Analysys Mason’s global website is an incredibly important asset for them. As most marketing collateral for both consultancy and research audiences primarily promotes analysysmason.com (so they can present the breadth of the company’s offer) - it acts as a portal for all their intelligence-based services and therefore attracts a more diverse audience than most corporate sites.

  The challenge was therefore to create a site that both meets the demands of those people wanting to find a particular piece of market research, data or insight, as well as encourage them to find out more about the consultancy’s overall values, and the breadth of its products and services.

  The new site brings rich and valuable content, which was once hidden within reports, detailed text pages and data files, to the fore. As well as presenting simple and intuitive navigation for all audiences, the site intuitively ‘serves-up’ the most relevant content to the individual by referencing user preferences, current subscription status and point 
of entry.

  The site, which references a vast database of ever-increasing knowledge-based content, is easily manage by a relatively small internal team which helps maintain a high level of coherence, consistency and currentness that was previously lacking.

  The site is bold and confident and further endorses the company’s ‘knowledge capital’ proposition by ensuring the very latest market intelligence is available anytime and virtually anywhere.

  Launch the website

• What we delivered

  • Corporate website
  • Ecommerce capability
  • Enhanced subscription management
  • Intuitive search
  • Enhanced Google analytics

   

• More projects like this

  • Analysys Mason

• Relevant expertise

  • Branding
  • Digital
  • Marketing communications