Aprilia | Cauldron | we make design work

Aprilia / Marketing communications

Aprilia - 01 Aprilia - 02 Aprilia - 03 Aprilia - 04

How do you get people to take a scooter, and not the Tube? That was Aprilia’s challenge when they asked us to raise awareness of their scooter range with London’s many commuters.

Probably not everyone’s choice when it’s raining, but the freedom and simplicity - not to mention the cost savings - of riding a scooter, as opposed to using the City’s often chaotic transport system, has obvious appeal.

We created a campaign called ‘Scooter Power’, and produced a series of advertisements illustrating just when and where a scooter would provide an attractive alternative  to public transport.

The vibrant, highly distinctive graphic style of the advertisements produced high levels of recall and saw sales increase across the Capital.
What we delivered
- Advertising campaign
- Direct mail campaign
- Online campaign
- Microsite
Relevant expertise
- Marketing communications