City of London | Cauldron | we make design work

City of London / Marketing communications

City of London - 01 City of London - 02 City of London - 03

Managing waste disposal across the City of London is a big deal. The importance of effective disposal and recycling is critical to the health of the City and its people.

Failing to comply with regulations carries serious consequences for businesses.

City of London asked to raise the profile of their waste and recycling services, but they needed to arrest attention and cut-through the plethora of information businesses receive.

We came up with the quirky campaign theme ‘Talking Rubbish’ and used it to develop strong typographical messaging to make people stop, think, and remember to act responsibly or seek further help and guidance.

The creative has provided City of London with a strong platform for integrated communications and more companies are now signing up for waste management solutions.
What we delivered
- Campaign messaging
- Literature and literature system
- Marketing collateral
Relevant expertise
- Marketing communications