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When we first met Premier Computer Supplies, a name change was the last thing on their mind.
Having been in existence since 1981, the company had evolved into being a full service, accredited solutions provider - not just a ‘box-shifter’ as the name suggested.After auditing the sector and their competitors, we recommended their name should be changed to Form IT. Our naming workshops ensured that not only was the name fundamentally different, but that it also embraced a new company promise based upon a commitment to shape computer solutions around the individual needs of its clients, and build lasting relationships.
The core concept - to project the brand as intelligent, bespoke and succinct - is achieved with bold typography, clever use of language, and a strong use of colour.
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What we delivered
- Brand identity
- Brand guidelines
- Marketing collateral
- Signage
- PR activity
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Relevant expertise
- AA
- ABN Amro
- Aprilia
- BAFTA
- Barclays
- BT
- Cambell Hooper
- Chatsworth Road
- City of London
- Clinical Solutions
- Colston Hall
- Compel PLC
- Concerto Live
- Daiwa Securities SMBC
- District Surveyor’s Office
- Esselte
- Form IT
- Forster Inc
- Fried Frank
- Gosling Research
- Green Square
- GSK
- Hamiltons
- Harry Bang Bangs
- Herbal Inn
- Hewlett Packard
- Home Retail Group
- HSBC
- IBM
- Jaguar Cars
- Lee Kum Kee
- Lloyds TSB
- Maghull
- Make
- Mergermarket
- Multiplex
- Oracle
- Orange
- Panacea Services
- PPM Ventures
- Q8 Petroleum
- Reuters
- SCC
- SCH
- Somerfield
- Sun Microsystems
- SVT
- Swarovski
- Symantec
- T-Mobile
- The Debt Counsel
- The Neil Cowley Trio
- The Security Company
- Tower Bridge
- Weil, Gotshal & Manges
- World Rally Championships
- Xact