Forster Inc / Digital / Marketing communications
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Blogs can create significant interest in a brand if they are managed properly and promoted to the right audience.
Forster Inc, a multi-disciplined award-winning interior design company, asked for our help to launch a new online blog designed Forster Inc to improve customer loyalty by providing free help and advice on all interior design matters, from DIY to corporate space planning.
We developed and programmed the online interactive blog as a true extension of the parent brand, and provided Forster Inc with the systems to add their own content quickly and easily.
Knowing that audience participation and relevant content are critical cornerstones of a blog’s success, we developed audience interest via an integrated promotional campaign and the clever use of QR Codes on promotional material. These 2D barcodes can be scanned with a mobile phone which then automatically launches a URL or initiates an instant topical message.
Blogs can be hit and miss, but Forster Inc now build strong client relationships by proactively instigating online conversations.
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What we delivered
- Blog microsite
- Online content management system (CMS)
- Promotional material
- Launch event
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Relevant expertise