Fried Frank | Cauldron | we make design work

Fried Frank / Branding / Digital / Marketing communications

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In recent years, law has become one of the most competitive areas of graduate recruitment as rival firms vie for the attention of some of the world’s brightest students.

There are few bigger recruitment challenges than trying to attract the very best of them - even if you’re Fried Frank, one of the world’s leading law firms. In the US, Asia, and Europe, we needed to replace recruitment communications that were neither integrated nor compelling.

Starting with a global recruitment brochure, we developed a powerful messaging platform that captured not only the firm’s stature, but also its commitment to invest time and effort into the best talent. The concept of ‘Rise and Shine’ was conceived, and the idea provided the impetus for global integrated collateral which gives an insight into the challenges, opportunities and culture graduates can expect to encounter at the firm.

Such was the success of the work, that Fried Frank quickly adopted the visual and verbal design style for all of its brand and corporate communications.
What we delivered
- Graduate recruitment on and offline
- Corporate website
- Visual identity
- Marketing collateral
- Internal communications
- Advertising campaign
Relevant expertise