One of London’s foremost architect practices, Hamiltons, is quickly becoming renowned for producing landmark buildings throughout Europe. Moving to their new state-of-the-art, purpose-built headquarters in Paddington, they needed a fresh, new portfolio brochure that more accurately articulated the depth and strength of their offer.
It was obvious from the start that this brochure couldn’t just be twodimensional. The three-dimensional nature of the business coupled with a three-tiered service strategy called for a different approach.
Ultimately, the cover was produced using a lenticular device; giving an illusion of depth to the typography depending on the angle it is viewed. The idea,coupled with rich photography and strong typography, reinforces the company’s commitment to developing innovative architecture with commercial results.
What we delivered
Relevant expertise