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With over 100 Chinese herbal medicine outlets throughout the UK, Herbal Inn required a stronger presence on the high street and a compelling, more cohesive approach to brand packaging to attract western customers.
Although we don’t usually do packaging, our branding methods allowed us to create a complete new look and feel for the entire packaging range in a very short space of time.
Our concentrated branding process enabled Herbal Inn to take ownership of a traditional Chinese illustrative style that embodied the tradition, heritage and quality of their product range.
The new identity inspired changes to the company’s brand identity and retail interiors, and has helped Herbal Inn maintain rapid growth in a challenging sector.
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What we delivered
- Brand strategy
- Brand identity
- Retail environment
- Packaging
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Relevant expertise
- AA
- ABN Amro
- Aprilia
- BAFTA
- Barclays
- BT
- Cambell Hooper
- Chatsworth Road
- City of London
- Clinical Solutions
- Colston Hall
- Compel PLC
- Concerto Live
- Daiwa Securities SMBC
- District Surveyor’s Office
- Esselte
- Form IT
- Forster Inc
- Fried Frank
- Gosling Research
- Green Square
- GSK
- Hamiltons
- Harry Bang Bangs
- Herbal Inn
- Hewlett Packard
- Home Retail Group
- HSBC
- IBM
- Jaguar Cars
- Lee Kum Kee
- Lloyds TSB
- Maghull
- Make
- Mergermarket
- Multiplex
- Oracle
- Orange
- Panacea Services
- PPM Ventures
- Q8 Petroleum
- Reuters
- SCC
- SCH
- Somerfield
- Sun Microsystems
- SVT
- Swarovski
- Symantec
- T-Mobile
- The Debt Counsel
- The Neil Cowley Trio
- The Security Company
- Tower Bridge
- Weil, Gotshal & Manges
- World Rally Championships
- Xact