IBM / Employee communications
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IBM has gained a reputation for engaging its key sales teams, but despite giving employees the tools to sustain sales, key performance indicators were still falling a little short of the mark. Our brief was to increase the visibility of sales rewards and motivate the teams.
The answer?
We conceived the idea of sharing sales performance statistics with spouses and partners, and used the idea of partner pressure to inspire sales effort. We defined rewards for exemplary performance and came up with the idea of holidays for the most successful partnerships.
An awareness brochure detailed the scheme and provided helpful hints and tips for the Sallys to help coach and motivate the Harrys.
The initiative saw sales figures rise dramatically.
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What we delivered
- Campaign concept
- Awareness brochure
- Sales support collateral
- Microsite
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Relevant expertise