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IBM has gained a reputation for engaging its key sales teams, but despite giving employees the tools to sustain sales, key performance indicators were still falling a little short of the mark. Our brief was to increase the visibility of sales rewards and motivate the teams.
The answer?
We conceived the idea of sharing sales performance statistics with spouses and partners, and used the idea of partner pressure to inspire sales effort. We defined rewards for exemplary performance and came up with the idea of holidays for the most successful partnerships.
An awareness brochure detailed the scheme and provided helpful hints and tips for the Sallys to help coach and motivate the Harrys.
The initiative saw sales figures rise dramatically.
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What we delivered
- Campaign concept
- Awareness brochure
- Sales support collateral
- Microsite
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Relevant expertise
- AA
- ABN Amro
- Aprilia
- BAFTA
- Barclays
- BT
- Cambell Hooper
- Chatsworth Road
- City of London
- Clinical Solutions
- Colston Hall
- Compel PLC
- Concerto Live
- Daiwa Securities SMBC
- District Surveyor’s Office
- Esselte
- Form IT
- Forster Inc
- Fried Frank
- Gosling Research
- Green Square
- GSK
- Hamiltons
- Harry Bang Bangs
- Herbal Inn
- Hewlett Packard
- Home Retail Group
- HSBC
- IBM
- Jaguar Cars
- Lee Kum Kee
- Lloyds TSB
- Maghull
- Make
- Mergermarket
- Multiplex
- Oracle
- Orange
- Panacea Services
- PPM Ventures
- Q8 Petroleum
- Reuters
- SCC
- SCH
- Somerfield
- Sun Microsystems
- SVT
- Swarovski
- Symantec
- T-Mobile
- The Debt Counsel
- The Neil Cowley Trio
- The Security Company
- Tower Bridge
- Weil, Gotshal & Manges
- World Rally Championships
- Xact