Orange | Cauldron | we make design work

Orange / Employee communications

Orange - 01 Orange - 02 Orange - 03 Orange - 04 Orange - 05

It costs Orange a considerable amount of money to train call centre staff in the diverse range of products and services the company has to offer, and even more to get them to act like brand ambassadors when on the phone. So when they asked us to help them devise new methods of raising levels of retention by re-engaging large numbers of staff, many of which might only be employed on a contractual basis, we were only too happy to help.

After researching staff attitudes and determining which factors contributed towards loyalty, we redefined KPIs for both permanent and interim staff, and developed a new reward and recognition scheme based on performance and brand behavior.

Knowing that people were motivated more by peer recognition than money, and that fun whilst at work contributed to retention, we developed the ‘Friends & Family Days Out’ initiative; an opportunity for successful individuals and teams to build stronger personal relationships, and where families and partners could join in the fun.
What we delivered
- Employee engagement programme
- Campaign collateral
- Launch event
Relevant expertise
- Employee communications