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Sweden completed its digital switchover in 2007, about the same time as deregulation paved the way for more digital channels to enter the market. SVT, the nation’s prime broadcaster, suddenly found itself competing for precious viewing time as people hopped from channel to channel looking for new content.
Viewers clearly wanted more choice and content, but they also wanted quality.
Before SVT launched new channels, we took them back to paper; redefining brand strategy, identity and architecture in a top-level report; enabling a new range of channels to be launched with minimum cost, but with the brand integrity of Sweden’s most popular broadcaster.
SVT has seen its share of digital viewing time increase since the new strategy was put in place.
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What we delivered
- Brand strategy
- Brand identity
- Brand architecture
- Brand guidelines
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Relevant expertise
- AA
- ABN Amro
- Aprilia
- BAFTA
- Barclays
- BT
- Cambell Hooper
- Chatsworth Road
- City of London
- Clinical Solutions
- Colston Hall
- Compel PLC
- Concerto Live
- Daiwa Securities SMBC
- District Surveyor’s Office
- Esselte
- Form IT
- Forster Inc
- Fried Frank
- Gosling Research
- Green Square
- GSK
- Hamiltons
- Harry Bang Bangs
- Herbal Inn
- Hewlett Packard
- Home Retail Group
- HSBC
- IBM
- Jaguar Cars
- Lee Kum Kee
- Lloyds TSB
- Maghull
- Make
- Mergermarket
- Multiplex
- Oracle
- Orange
- Panacea Services
- PPM Ventures
- Q8 Petroleum
- Reuters
- SCC
- SCH
- Somerfield
- Sun Microsystems
- SVT
- Swarovski
- Symantec
- T-Mobile
- The Debt Counsel
- The Neil Cowley Trio
- The Security Company
- Tower Bridge
- Weil, Gotshal & Manges
- World Rally Championships
- Xact