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When Swarovski were approached by John Lewis to open concessions selling their crystals in all their stores, we needed to ensure that the additional high street presence wasn’t detrimental to Swarovski’s own retail outlets.
Through Chrisanne, one of the world’s leaders in Ballroom and Latin dance couture, we helped develop a three-way brand partnership where everyone benefited.
We created a unique concession stand using Chrisannes’s stunning crystal-adorned dance gowns as an attention-grabbing retail display mechanism, and developed dual-branded packaging and POS material that profiled Swarovski as a partner rather than the predominant brand.
Not all solutions are crystal clear, but with a little thought, there are clear opportunities for all.
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What we delivered
- Brand identity
- Retail strategy
- In-store presence
- Packaging and POS
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Relevant expertise
- AA
- ABN Amro
- Aprilia
- BAFTA
- Barclays
- BT
- Cambell Hooper
- Chatsworth Road
- City of London
- Clinical Solutions
- Colston Hall
- Compel PLC
- Concerto Live
- Daiwa Securities SMBC
- District Surveyor’s Office
- Esselte
- Form IT
- Forster Inc
- Fried Frank
- Gosling Research
- Green Square
- GSK
- Hamiltons
- Harry Bang Bangs
- Herbal Inn
- Hewlett Packard
- Home Retail Group
- HSBC
- IBM
- Jaguar Cars
- Lee Kum Kee
- Lloyds TSB
- Maghull
- Make
- Mergermarket
- Multiplex
- Oracle
- Orange
- Panacea Services
- PPM Ventures
- Q8 Petroleum
- Reuters
- SCC
- SCH
- Somerfield
- Sun Microsystems
- SVT
- Swarovski
- Symantec
- T-Mobile
- The Debt Counsel
- The Neil Cowley Trio
- The Security Company
- Tower Bridge
- Weil, Gotshal & Manges
- World Rally Championships
- Xact