The Debt Counsel | Cauldron | we make design work

The Debt Counsel / Branding / Digital

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In a recession, more and more people turn to experts for advice to help them solve their debt problems. But with so many unscrupulous companies to choose from, where do they go, and who can they trust?

When The Debt Counsel asked us to create an identity for their debt advisory service, we tackled the issue of trust, impartiality and credibility head on. It was clear from the start that winning customer confidence had to be high on the agenda.

Through brand positioning and messaging workshops we helped develop a unique proposition and business model based on impartiality, rigorous accreditation and expert help.

A new website helps customers find the most suitable financial solution by marrying accredited partners to an individual’s specific needs.
What we delivered
- Brand strategy
- Brand identity
- Visual and verbal guidelines
- Customer website
- Search Engine Optimisation
Relevant expertise
- Branding
- Digital